Category Archives: Branding

The Neglected Importance of Branding

In a developed economic world of 21st century with millions of businesses competing against each other, always finding new, more effective and innovative ways to get exposure and be noticed, it makes perfect sense that the companies are constantly seeking for new ways and opportunities to stand out from each other. The best and most...
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Strategic Branding

Strategic Branding

When you begin the branding process - color is so important.

Color is one of the brain’s three visual pathways and, since we process every object within view simultaneously, color is the mechanism that places emphasis on certain areas. The appropriate use of color can increase brand recognition by some 80%, while also serving as...
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