SEO – Why IT IS Important For Your Business?

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You have a beautiful site....

But your potential client can't find it?

Just having a website is not enough these days.

In order to rise above you competitors -

SEO is a MUST and NECESSITY!

In order to have a successful business, you must take advantage of all available resources. Having a website allows you to break down barriers of location and time, which allows you to gain a step on the competition. However, a website will only be an effective tool if individuals are aware that your business exists. Search engine optimization or SEO involves gaining more recognition among search engines, which results in increased online visibility. Simply building a website does not mean that viewers will come, you must use SEO techniques to make sure that your website ranks high within search engines like Google, Bing and Yahoo.

More Than 250 Million Searches Occur Each Day

Search engines can be a cost effective online marketing tool if you can use SEO techniques to make your website relevant with search engines. Online users are now combining to make more than 250 million searches per day. However, if your website is not listed on the first page then it might as well not exist. With the increase in popularity of smartphones, the number of search engine searches per day will only continue to rise. This makes it even more important to make your website more visible through the use of simple SEO techniques.

Why IS SEO Important For Your Business?

Online business are thriving due to the fact that most consumers now prefer to shop online.  This means that simply having a visible website can help to make your business more profitable and more recognized as a reputable and trusted brand. If you don’t want to be left in the dust of your competition, you will take advantage of SEO techniques to help your business reach its potential. Search engines are looking for websites that are filled with new content and correctly optimized through the use of practical SEO techniques.

Turn Page Views Into Sales

Not only can SEO techniques make your website more visible to internet users, but these techniques can also increase sales. These simple strategies have been seen to increase conversion rates and lead to consumers making purchases at higher rates. You want your business website to be specifically designed to inspire a call to action and get visitors of your site to make a purchase. This is a cost effective marketing strategy that can take your business to the next level and allow you to use the internet as an effective marketing tool.

Key Terms:

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services.

Relevance

Relevance the likelihood that a given web page will be of interest or useful to a search engine user for a keyword search.

Accessibility

Accessibility is the practice of making websites usable by disabled people - especially blind people.

Because search engines are essentially blind (ie they can't see pictures or use Flash) accessible websites tend to have better search engine rankings than inaccessible websites.

Back links

Back links are inbound links pointing to a web page.

Findability

How easily found your site is using search engines.

Impression

The number of times your search ad is served to users by search engines.

Key phrase (or keyword phrase)

A search phrase made up of keywords. See "keyword."

Keyword

A word that a search engine user might use to find relevant web page(s). If a keyword doesn't appear anywhere in the text of your web page, it's highly unlikely your page will appear in the search results (unless of course you have bid on that keyword in a pay-per-click search engine).

Keyword density

the number of occurrences that a given keyword appears on a web page. The more times that a given word appears on your page (within reason), the more weight that word is assigned by the search engine when that word matches a keyword search done by a search.

Keyword Matching

Keyword matching is the process of selecting and providing advertising or information that match the user's search query.

Keyword prominence

The location (i.e. placement) of a given keyword in the HTML source code of a web page. The higher up in the page a particular word is, the more prominent it is and thus the more weight that word is assigned by the search engine when that word matches a keyword search done by a search engine user. Consequently, it's best to have your first paragraph be chock full of important keywords rather than superfluous marketingspeak. This concept also applies to the location of important keywords within individual HTML tags, such as heading tags, title tags, or hyperlink text. So get in the habit of starting off your title tags with a good keyword rather than "Welcome to.

Keyword-rich

When a given page or bit of text is chock full of good keywords rather than a bunch of meaningless words (e.g. "welcome", "click here") or irrelevant words (e.g. "solution").

PageRank (PR)

Google uses a weighted form of link popularity called PageRank. Not all links are created equal. Google differentiates a link from an important site (such as CNN.com) as being better than a link from Jim-Bob's personal home page. PageRank scoring ranges from 0 to 10, 10 being the best. PageRank scores get exponentially harder to achieve the closer to 10 they are. For example, increasing your own homepage's PageRank from a 2 to 3 is easy with not a lot of additional links, jumping from a 7 to an 8 is very difficult to achieve. The higher the PageRank of the page that's linking to you, the more your site's PageRank will benefit. The better your PageRank, the better you'll do in Google, all else being equal.

 

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